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Cases of counterfeiting and duplicity greet us almost every morning with the newspaper and every night with the news. Building Brand Equity involves careful nurturing and strict protection of one’s brand. A moment’s loss of concentration or a single false step can invite unscrupulous elements to perform their mischievous act. Brand protection is increasingly forming an integral part of the sales and marketing policy of major brand owners.
In today’s competitive world, when several different brands compete with each other in the market place for the consumer’s patronage, the main concern of any producer / manufacturer of a branded product would obviously be to protect his brand against the threat of cheap and spurious duplicates, imitations and look- alike as well as his market share. This is where the Security Hologram comes in, providing that extra protection, a brand will need right from the time of its launch.

ABOUT HOLOGRAMS
  • Holograms are tailor-made Pictures made by a technology that uses optics to create a three dimensional image on a two-dimensional surface.
  • Holograms protect the branded products against duplicators and also acts as a highly effective promotion too.
  • Hologram can be affixed on any surface as Stickers. Once affixed, they cannot be removed or peeled off without destroying the hologram itself.
  • Holograms cannot be duplicated because :

    (1) They are technically highly sophisticated.
    (2) Hologram Manufacturers are registered with HOMAI (Holograms Manufacturers Association of India) against duplication and piracy.
    (3) Each design / master is automatically registered with HOMAI, again for the same reason.
    (4) Once affixed, Holograms cannot be tampered and any such attempt is easily visible.


Market Research proves that
  • Products with Holograms have much higher recall value.
  • Consumers feel assured that the product is genuine.
  • Stops duplication of products.
  • Acts as a Promotional tool.


Attention Magnet :
  • Impossible to put down, Visual Magic.
  • Eye catching: hence has a significantly longer recall value.
  • People tend to preserve Business Cards with Holograms.


See Jump In Your Sales :
  • Once you invest in Holograms, you will find your sales figure zooming, as duplicates would be driven out of your market. It will also stop future duplication.
  • As Holograms increases brand value, you will also be able to attract consumers from other brands.
  • It gives your products a seal of authenticity and increases the goodwill of your company.


To enquire about the desired product(s), just check the box and then click “Enquiry Now” button which is provided below.

2-Dimensional Images
Holograms (2-Dimensional Images)
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Main Features :

  • In 2D Images, at least one layer scenes to lie behind or underneath the other.

  • Such Images usually consist of thin lines that can be seen at large angles of diffraction.

  • Switch Effect : Superposition of different Images seen at different angles in the same place of the Holograms.

  • Various micro-&-nano texts cause incorporated into the Hologram design with letter sizes as small as 1 micron.

 

2D / 3D Images
Holograms (2D / 3D Images)
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Similar to 2D Images :

  • A good feel of depth is present.

  • Has good ‘look around’ properties.

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    Kinetic Effect
    Holograms (Kinetic Effect)
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    Main Features :

  • Twinkling effect of color separation.

  • High definition graphical elements.

  • Multiplexing of animation.

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    Dot -Matrix
    Holograms (Dot -Matrix)
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    This kind of Design comprises of many tiny dots which are as less than 15 microns. This technology allows continuous visual changes of color along each separate line.

     

    Flip Image
    Holograms (Flip Image)
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    Main Features :

    • 2D / 3D

    • Micro text

    • Multi-image Flip

    • Multi color background

    • 4 Color foreground

    • True color

     

    E- Beam
    Holograms (E- Beam)
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    E-Beam technology makes it possible to create originals of computer-synthesized Holograms with high level of protection. Holograms incorporate security elements that cannot be manufactured using other technologies.
    The main features of E-Beam :

  • Concealed Images

  • Micro text

  • High Resolution line patterns

  • Kinetic Images

  • Switch effect

  • Shaped Pixels

  • 2D / 3D Images

  • True color Images

  • Laminated Images

  • Another unique feature of E-Beam Recording is that this technology makes if possible to vary the shape of the Pixel. Security ratings for this medium is very high.

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    Combination Effect
    Holograms (Combination Effect)
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    In Combined Technology, Hologram Originals are produced using both E-Beam technologies and optical methods. On the other hand, E-Beam technology allows incorporating 2D, 2D/3D and other Computer-Synthesized elements into hologram.

     


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